Google Free Booking Links
- These are unpaid links displayed in Google’s hotel search.
- They show direct rates and availability from your booking engine.
- No cost-per-click or commission fees.
Google My Business (now Google Business Profile)
- A free business listing showing hotel information like photos, location, contact details, and reviews.
- Helps improve local search visibility.
- Not directly connected to room rates.
Google Hotel Ads
- A paid advertising platform for hotels to show rates directly in Google search results.
- Works on a cost-per-click or commission model.
- Helps drive direct bookings.
Summary:
- Free Booking Links = Free visibility for rates.
- Google My Business = Free hotel profile for local searches.
- Google Hotel Ads = Paid ad campaigns to promote direct rates.
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