What is the difference between Google Free Booking Links, Google My Business, Google Hotel Ads?

Modified on Tue, 4 Mar at 3:33 AM

  1. Google Free Booking Links

    • These are unpaid links displayed in Google’s hotel search.
    • They show direct rates and availability from your booking engine.
    • No cost-per-click or commission fees.
  2. Google My Business (now Google Business Profile)

    • A free business listing showing hotel information like photos, location, contact details, and reviews.
    • Helps improve local search visibility.
    • Not directly connected to room rates.
  3. Google Hotel Ads

    • A paid advertising platform for hotels to show rates directly in Google search results.
    • Works on a cost-per-click or commission model.
    • Helps drive direct bookings.

Summary:

  • Free Booking Links = Free visibility for rates.
  • Google My Business = Free hotel profile for local searches.
  • Google Hotel Ads = Paid ad campaigns to promote direct rates.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article