Google's Free Booking Links are unpaid listings that appear alongside hotel ads when travelers search for rooms at a specific hotel. These links allow potential guests to book directly through your property's booking engine, enhancing direct bookings without incurring advertising costs.
How They Work:
Visibility: When users search for accommodations, free booking links display your property's direct booking options, labeled with an "Official Site" badge.
Cost: Unlike paid hotel ads, these links are free, with no fees for placement or user engagement.
Benefits:
Direct Bookings: Guests can book directly through your website, allowing you to manage the guest experience and collect valuable data.
Increased Visibility: Your property appears prominently in Google Hotel Search results, reaching a broader audience.
Eligibility Requirements:
- Google My Business listing: Ensure your property has an active Google My Business profile.
- eZee Booking Engine: Utilize a booking engine compatible with Google's Free Booking Links feature.
By meeting these criteria, your property can leverage Google's Free Booking Links to attract more direct bookings and enhance online visibility.
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